Platform
Watch. Know. Decide.
Zena watches your market, holds what your brand knows, and helps your team decide what to do next.
- 01
Watch
Sentinel follows your brand, competitors and category every day.
- 02
Know
Brand Repository holds your source documents. Brand Knowledge builds Zena’s understanding of your brand, so every signal is read in context.
- 03
Decide
Zena brings a clear perspective on what it means and what to consider next. You make the call.
Recommendations are kept in a Recommendation Ledger, so your team can see what was suggested and return to it as decisions are made.
Sentinel
Sentinel keeps watch.
Sentinel tracks your brand, competitors and category daily. It begins with a Baseline Read, then sends Burst Alerts and a Sentinel Monthly Report when developments matter.
See a Burst Alert →
Zena Chat
Talk to your brand, anytime, anywhere.
Ask Zena questions grounded in what it knows about your brand. Explore decisions and test assumptions with your brand’s goals, history and market already in mind.
See Zena Chat →
Brand Knowledge
The more Zena knows your brand, the more valuable it becomes.
Zena learns from your brand’s history, research, goals, and ongoing work. That knowledge builds over time, helping Zena provide more relevant insights, better recommendations, and support that’s increasingly connected to how your team works.
Brand Repository
Your brand’s knowledge shouldn’t gather dust.
Years of research, brand plans, consumer insights, and strategic decisions often end up buried in folders and forgotten presentations. Brand Repository brings them together, making them easy to find and giving Zena the context to uncover connections and insights that might otherwise be missed.
Upload and manage your own source documents in Brand Repository.
Zena Agents
Specialized expertise, working together.
Zena’s agents research your market, analyze what they find and bring it together for your brand. Your team sees the result in alerts, reports and answers.
Brand Workspaces
Every brand has its own workspace.
Each brand you activate gets an individual workspace that holds its Sentinel findings, knowledge and conversations.
Your team works in Sentinel, Zena Chat and reports. Zena’s agents do the research behind them. Each brand’s workspace keeps it all together.
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Your expertise.
Amplified.
Great brand management takes judgment. Zena gives your people the intelligence and time to put it to work.