For private equity

Building a great brand is hard. A portfolio takes a system.

Watching every brand in a portfolio would take more than any team can give. Zena does the watching, so your people can make the calls.

Activate Zena on a Brand

Through the deal lifecycle

The questions never stop. Neither does Zena.

Diligence

How strong is this brand with consumers, really?

A read on reviews, pricing power and position against the competitors you name.

Where is the growth room?

Where competitors are launching, and needs consumers say go unmet.

Value creation

What changed this week?

IllustrativeInvestigate

Acme Hydration: two named competitors cut price per serving 12 to 15%. Acme is now the priciest on its bestseller page.

Consider: test a value multipack before the reset.

Is the launch landing?

Early reviews, ratings and pricing, read every day.

Exit readiness

What will a buyer question?

Weak spots in reviews, claims and positioning, found while there's time to fix them.

What is the next leg of growth?

Specific ideas on innovation and white space, with the evidence behind them.

Sentinel

Watches each brand daily. Reports monthly.

Ask Zena

Answers grounded in what it has watched.

Decision Briefs

Goes deep when the decision is big.

Zena finds what matters. Your people make the call.

Built by CPG operators from Wyeth, Pfizer and Bristol-⁠Myers Squibb.

Zena at work

How Zena works

Zena is the CPG brand-management brain behind Sentinel, built for the space between knowing and deciding. It learns your brand through a ten-minute brief and the documents you provide before offering a point of view. Then it watches what is changing, asks whether it matters to this brand, connects it to what happened before and recommends what to consider next. Your people keep the judgment and make the final decision.

Zena watches

Zena runs a daily watch called Sentinel on your brand, your competitors and your consumer. That work feeds the Sentinel Monthly Report, and Zena sends a Burst Alert the same day a meaningful development occurs.

See a Burst Alert

Zena begins with a Baseline Read: the initial outside-in view of your brand and category. Each Sentinel Monthly Report builds on that baseline, showing what changed, why it matters and what to consider next. A senior brand operator reviews every report before it reaches you.

See a Baseline Read

Sentinel · Burst AlertDaily watch active

Sample. Acme Vitamins is an invented brand.

Burst Alert

Same day

Ask Zena

Ask Zena anything about your brand and get an answer grounded in everything Zena has watched, read and been told. Spend two minutes on a Burst Alert or an afternoon on a strategy question. Ask Zena to build the deck, summary or email that carries the decision to your team.

See Zena at work

Ask ZenaBrand memory active

Vitamins, Supplements and Consumer Wellness

Ask Zena answering a question about GLP-1s, with Sentinel reports and Burst Alerts alongside

Zena remembers

Zena keeps every source, observation and open recommendation in one connected record.

Brand Repository

Your decks, research, plans and briefs, kept securely and used only for your brand.

Brand Memory

Everything Zena has watched, read, been told and recommended, held in one place.

Recommendation Ledger

Every recommendation marked new, open, carried or closed until you decide.

Recommendation LedgerLiving record

Retailer note

Tracked until a decision is made

New

Paid search shift

Tracked until a decision is made

Open

Claims review

Tracked until a decision is made

Carried

Context compounds with every alert, report and decision.

Start with Zena

Brief Zena in ten minutes. Zena does the rest.

10 minutes

Brief Zena.

Ten minutes and your brand basics: objectives, competitors, what you're trying to win.

24 hours

Zena builds your baseline.

Your first outside-in view of the brand and category arrives within 24 hours.

Every day

Zena watches every day.

Sentinel runs daily. Burst Alerts begin within 24 hours after the baseline is finished.

Monthly

Zena updates the view.

The Sentinel Monthly Report builds on the baseline with connected signals and updated recommendations, reviewed by a senior brand operator.

Any time

Ask Zena any time.

A quick question or a strategy project. As much or as little as you want.

Start with Zena

Which brand should Zena start with?

Name one brand and its competitors. A ten-minute brief gives Zena the context to begin.

Activate Zena on a Brand Talk to us