Who built Zena.
A team of senior brand executives with roots at Wyeth, Pfizer and Bristol-Myers Squibb, including senior roles on Advil, Centrum and ChapStick.
About Brandtuit
Zena was built by brand people.
The work starts with the way brand leaders actually decide: against objectives, competitors, consumers, retailers and time.
The challenge wasn’t finding more information. It was giving every brand enough continuous attention to notice what mattered, enough context to understand it, and enough thinking capacity to decide what to do next.
Zena proof
Built by brand people. For brand people.
Avani Kanubaddi
Founder + CEO
25+ years of brand management across CPG, medical device, biotech and technology.
Categories Zena has analyzed
Analgesics
Vitamins
Lip care
Suncare
First aid
Topical patches
Eldercare
Beauty
Hydration
Beverage
Diligence: Automotive
Diligence: Lighting
Diligence: Asset tracking
Categories Zena has analyzed.
Ten CPG categories: analgesics, vitamins, lip care, suncare, first aid, topical patches, eldercare, beauty, hydration and beverage. Plus diligence work in automotive, lighting and asset tracking.
Where a person is in the loop.
Every Sentinel Monthly Report and every Decision Brief is reviewed by a senior brand operator before it reaches you. Daily Burst Alerts are not.
How Zena gets better.
Zena learns your brand and gets sharper over time. Every alert, report and conversation adds to Zena's memory of your brand, not a general model.