For brand leaders

Your team's time is for decisions that win consumers.

Watching the market every day would cost your team days every month. Zena does the watching, so your team can do the deciding.

Activate Zena on your Brand

Zena at work

How Zena works

Zena is the CPG brand-management brain behind Sentinel, built for the space between knowing and deciding. It learns your brand through a ten-minute brief and the documents you provide before offering a point of view. Then it watches what is changing, asks whether it matters to this brand, connects it to what happened before and recommends what to consider next. Your people keep the judgment and make the final decision.

Zena watches

Zena runs a daily watch called Sentinel on your brand, your competitors and your consumer. That work feeds the Sentinel Monthly Report, and Zena sends a Burst Alert the same day a meaningful development occurs.

See a Burst Alert

Zena begins with a Baseline Read: the initial outside-in view of your brand and category. Each Sentinel Monthly Report builds on that baseline, showing what changed, why it matters and what to consider next. A senior brand operator reviews every report before it reaches you.

See a Baseline Read

Sentinel · Burst AlertDaily watch active

Sample. Acme Vitamins is an invented brand.

Burst Alert

Same day

Ask Zena

Ask Zena anything about your brand and get an answer grounded in everything Zena has watched, read and been told. Spend two minutes on a Burst Alert or an afternoon on a strategy question. Ask Zena to build the deck, summary or email that carries the decision to your team.

See Zena at work

Ask ZenaBrand memory active

Vitamins, Supplements and Consumer Wellness

Ask Zena answering a question about GLP-1s, with Sentinel reports and Burst Alerts alongside

Zena remembers

Zena keeps every source, observation and open recommendation in one connected record.

Brand Repository

Your decks, research, plans and briefs, kept securely and used only for your brand.

Brand Memory

Everything Zena has watched, read, been told and recommended, held in one place.

Recommendation Ledger

Every recommendation marked new, open, carried or closed until you decide.

Recommendation LedgerLiving record

Retailer note

Tracked until a decision is made

New

Paid search shift

Tracked until a decision is made

Open

Claims review

Tracked until a decision is made

Carried

Context compounds with every alert, report and decision.

Start with Zena

Brief Zena in ten minutes. Zena does the rest.

10 minutes

Brief Zena.

Ten minutes and your brand basics: objectives, competitors, what you're trying to win.

24 hours

Zena builds your baseline.

Your first outside-in view of the brand and category arrives within 24 hours.

Every day

Zena watches every day.

Sentinel runs daily. Burst Alerts begin within 24 hours after the baseline is finished.

Monthly

Zena updates the view.

The Sentinel Monthly Report builds on the baseline with connected signals and updated recommendations, reviewed by a senior brand operator.

Any time

Ask Zena any time.

A quick question or a strategy project. As much or as little as you want.

Zena difference

What makes Zena different

Data table

Idea card

Brings the idea, not just the numbers.

A data screen shows you data and leaves the thinking to you. Zena brings the idea, in urgency order, read against your plan.

Blank window

Last month you asked about

Knows your brand, not just the world.

A blank prompt knows the world and forgets you when the window closes. Zena knows your brand and never forgets it.

Three months ago

Carried

Still there tomorrow.

A consultant hands you a deck and leaves. Zena is there the next morning, and every one after, and carries every recommendation until you decide.

Zena for brand leaders

What your team gets back

Daily market monitoring no longer competes with brand work.

Each signal is read against the brand's objectives and current plan.

The team receives a clear point of view and decides what to do.

Start with Zena

Which brand should Zena start with?

Name one brand and its competitors. A ten-minute brief gives Zena the context to begin.

Activate Zena on your Brand Talk to us