Zena at work

How Zena works

Zena is the CPG brand-management brain behind Sentinel, built for the space between knowing and deciding. It learns your brand through a ten-minute brief and the documents you provide before offering a point of view. Then it watches what is changing, asks whether it matters to this brand, connects it to what happened before and recommends what to consider next. Your people keep the judgment and make the final decision.

Zena watches

Zena runs a daily watch called Sentinel on your brand, your competitors and your consumer. That work feeds the Sentinel Monthly Report, and Zena sends a Burst Alert the same day a meaningful development occurs.

See a Burst Alert

Zena begins with a Baseline Read: the initial outside-in view of your brand and category. Each Sentinel Monthly Report builds on that baseline, showing what changed, why it matters and what to consider next. A senior brand operator reviews every report before it reaches you.

See a Baseline Read
Sentinel · Burst AlertDaily watch active

Sample. Acme Vitamins is an invented brand.

Burst Alert

Same day

Sample Brandtuit Burst Alert for the Vitamins, Supplements and Consumer Wellness Sentinel

Every Burst Alert carries the same four parts: what happened, why it matters, the risk or the opportunity, and what to consider next.

Ask Zena

Ask Zena anything about your brand and get an answer grounded in everything Zena has watched, read and been told. Spend two minutes on a Burst Alert or an afternoon on a strategy question. Ask Zena to build the deck, summary or email that carries the decision to your team.

See Zena at work
Ask ZenaBrand memory active

Vitamins, Supplements and Consumer Wellness

Ask Zena answering a question about GLP-1s, with Sentinel reports and Burst Alerts alongside

Zena remembers

Zena keeps every source, observation and open recommendation in one connected record.

Brand Repository

Your decks, research, plans and briefs, kept securely and used only for your brand.

Brand Memory

Everything Zena has watched, read, been told and recommended, held in one place.

Recommendation Ledger

Every recommendation marked new, open, carried or closed until you decide.

Recommendation LedgerLiving record

Retailer note

Tracked until a decision is made

New

Paid search shift

Tracked until a decision is made

Open

Claims review

Tracked until a decision is made

Carried
Context compounds with every alert, report and decision.
Start with Zena

Brief Zena in ten minutes. Zena does the rest.

10 minutes

1

Brief Zena.

Ten minutes and your brand basics: objectives, competitors, what you're trying to win.

24 hours

2

Zena builds your baseline.

Your first outside-in view of the brand and category arrives within 24 hours.

Every day

3

Zena watches every day.

Sentinel runs daily. Burst Alerts begin within 24 hours after the baseline is finished.

Monthly

4

Zena updates the view.

The Sentinel Monthly Report builds on the baseline with connected signals and updated recommendations, reviewed by a senior brand operator.

Any time

5

Ask Zena any time.

A quick question or a strategy project. As much or as little as you want.

Zena FAQ

Questions about Zena

What is Sentinel?

Sentinel is Zena’s continuous watch around your brand. It watches your market, competitors and consumers every day, building the context Zena uses to understand what matters and what to consider next.

Is Zena a chatbot?

No. A chatbot waits for you to ask. Zena is briefed on your brand, watches it every day, builds context over time, and brings you ideas read against your plan. You can ask Zena anything, but conversation is only one part of the platform.

Does Zena replace my team?

No. Zena does the watching and the tedious work behind the decision, so your team spends its time on the decisions that win consumers. Every recommendation stays yours to make.

How does Zena make its recommendations?

Zena evaluates what it finds against your brand context, goals and history, and shows the evidence behind its thinking. You make the final call.

How fast do I see something?

Brief Zena in ten minutes. Your Baseline Read arrives within 24 hours, and Burst Alerts begin within 24 hours after the baseline is finished.

What happens to my documents?

Your documents stay securely isolated in your Brand Repository and are used only within your authorized Zena environment. Your data is never used to train the models or shared with other customers.

Start with Zena

Which brand should Zena start with?

Name one brand and its competitors. A ten-minute brief gives Zena the context to begin.

Activate Zena on your BrandTalk to us