Pricing

One Zena. Your whole brand.

Continuous monitoring, brand memory, analysis and decision support in one subscription.

Zena · per brand

$2,500

/ monthSave 17%

Billed annually ($30,000/year)

Everything Zena for one brand:

  • Sentinel monitoring, Burst Alerts & executive snapshots
  • Ask Zena
  • Brand Memory
  • Recommendation Ledger
  • Access for your brand team
Activate Zena on your brand

Prices exclude applicable taxes.

Managing multiple brands?

Zena is built to work across portfolios, with pricing that scales as you add brands.

Talk to us about portfolio pricing

Need to go deeper on one decision?

Decision Briefs combine Zena’s analytical capabilities with senior brand expertise to tackle consequential questions around growth, positioning, innovation, diligence and other major brand decisions.

Talk to us about a Decision Brief
Zena FAQ

Questions about Zena

What is Sentinel?

Sentinel is Zena’s continuous watch around your brand. It watches your market, competitors and consumers every day, building the context Zena uses to understand what matters and what to consider next.

Is Zena a chatbot?

No. A chatbot waits for you to ask. Zena is briefed on your brand, watches it every day, builds context over time, and brings you ideas read against your plan. You can ask Zena anything, but conversation is only one part of the platform.

Does Zena replace my team?

No. Zena does the watching and the tedious work behind the decision, so your team spends its time on the decisions that win consumers. Every recommendation stays yours to make.

How does Zena make its recommendations?

Zena evaluates what it finds against your brand context, goals and history, and shows the evidence behind its thinking. You make the final call.

How fast do I see something?

Brief Zena in ten minutes. Your Baseline Read arrives within 24 hours, and Burst Alerts begin within 24 hours after the baseline is finished.

What happens to my documents?

Your documents stay securely isolated in your Brand Repository and are used only within your authorized Zena environment. Your data is never used to train the models or shared with other customers.