Continuous category watch
Sentinel tracks competitor moves, retailer dynamics, and ingredient trends so you’re not rebuilding the same quarterly report every quarter.
CPG analytics
From data overload to decision-ready intelligence.
Most CPG analytics tools show you what happened. Brandtuit tells you what to do about it. Sentinel continuously watches your category, competitors, and brand, then Zena synthesizes the signals into clear, prioritized options your team can act on.
Less time reconciling dashboards. More time making the call.
The real problem
CPG teams are drowning in data and starving for decisions.
More dashboards do not equal more clarity.
NielsenIQ notes that CPG manufacturers face an unprecedented volume of shopper and channel data, yet many still struggle to make it actionable [1](https://nielseniq.com/global/en/insights/analysis/2024/cpg-data-analytics-part-1/). McKinsey adds that the real value of digital and AI transformation in CPG comes only when leaders focus on decision-ready use cases, not just collecting more signals [3](https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/fortune-or-fiction-the-real-value-of-a-digital-and-ai-transformation-in-cpg).
The result: brand directors spend Mondays reconciling reports instead of deciding how to win the week.
What decision-ready looks like
Analytics that answers the next question.
Decision-ready CPG analytics connects three things: what is happening in your market, why it matters to your brand, and what you should consider doing next.
Tied to your goals
Every signal is weighed against your brand’s objectives. You see which risks and opportunities actually matter, not just what changed.
Recommended next moves
Instead of leaving you with charts, Zena explains the reasoning and lays out prioritized action options for your team to decide on.
Brandtuit vs. traditional CPG analytics
We don't add another dashboard to your stack.
Traditional CPG analytics gives you charts. Brandtuit gives you a continuous operating partner: Sentinel watches the market, Zena interprets what matters, and you make the call.
- No more manually stitching together retailer, competitor, and social data.
- No more wondering whether a trend is relevant to your specific brand goals.
- No more generic AI answers that ignore your category context.
- One place where market intelligence becomes a decision option.
The next decision starts here