01
Competitive Surveillance
Tracks competitor pricing shifts, promo cadences, and out-of-stock vulnerabilities in real time.
What is one better decision worth to your brand?
Better decisions build better brands.
Sentinel continuously watches the world around your brand, understands what matters and why, and helps you decide what to do next.
Less time gathering information. More time deciding what to do with it.
Always on watch
The Continuous Engine: Category & Brand Sentinel.
Give your brand team more capacity.
Sentinel handles the continuous work of watching, gathering and connecting what's happening around your brand, so your people can spend more time thinking, creating and deciding.
A five-person team shouldn't be limited by five people's hours.
02
Retailer & Category Health
Monitors retail shelf dynamics, ingredient trends, and shifting consumer sentiment before they impact your distribution.
03
Burst Alerts
If a sudden market disruption puts one of your core business goals at risk, Brand Sentinel Pro triggers a daily alert with clear strategic options. Not included in Category Sentinel or Brand Sentinel Essential.
Executive interface
Zena Chat: Talk Directly to Your Brand, Anytime.
A price cut is information. Knowing whether your brand should respond is the advantage. Ask Zena anything: challenge the reasoning, explore alternatives, or go deeper. You stay the decision-maker.
Sentinel watches. Zena understands. You decide.
Zena
Executive analyst · Online
Brand context secured
Zena, our main competitor just cut prices on Amazon by 20%. Should we match them?
Matching would drop your margins below your Q3 target. However, Sentinel shows they are currently out of stock on their top-selling SKU. A better option is to boost our ad spend on that specific search term to capture their displaced traffic.
Margin protected·Opportunity detected·Action prioritized
Reason to believe
The Brain Behind the Chat: Vetted CPG Logic.
Zena connects evidence to your brand's objectives, explains its reasoning, and shows you what deserves attention. We didn't build a generic AI wrapper; we built a digital executive.
Built by Classically Trained Brand Marketers
Zena’s strategic scoring frameworks and priority matrices were built and vetted by veteran brand directors who ran world-class portfolios like Advil, Centrum, and ChapStick.
Judgment Against Your Goals
Every development is weighed against your brand's goals, so you see which risks and opportunities actually matter, and which options protect your bottom line.
Active sector registry
Start with a Category Sentinel Read.
Where the whole category is moving, every quarter. Read it in an hour.
Fifteen to twenty pages. $1,500 per quarter or $5,100 per year.
Live preview
See a real Category Sentinel read
Open the first pages of the Hydration & Functional Beverages quarterly briefing, the same format delivered for every active sector.
01
Available now
Facial Skincare
Claims and ingredient pressure, clinical evidence standards, retailer shelf dynamics, and where consumer expectations are moving.
$1,500/quarter · $5,100/year
Get this read02
Available now
OTC & Consumer Self-Care
Regulatory shifts, private-label pressure, occasion-based demand, and the moves that change what shoppers reach for.
$1,500/quarter · $5,100/year
Get this read03
Available now
Vitamins, Supplements & Consumer Wellness
Ingredient science, claims scrutiny, trust signals, and the convergence between supplements and everyday wellness.
$1,500/quarter · $5,100/year
Get this read04
Available now
Hair & Scalp Care
Ingredient restrictions, texture and occasion segmentation, premiumization at the shelf, and challenger growth patterns.
$1,500/quarter · $5,100/year
Get this read05
Available now
Hydration & Functional Beverages
Clean-label pressure, functional ingredient claims, channel shifts, and the battle between premium and mass hydration.
$1,500/quarter · $5,100/year
Get this readReady to put Sentinel and Zena on your own brand? Brand Sentinel Pro is $3,000 per brand per month with Month-to-Month Flexibility. Annual commitments can scale down to $2,000 per brand per month based on portfolio size.
Start with SentinelEngagement models
The product ladder.
Choose the depth and cadence your decision requires.
01 · Category Sentinel
Category Sentinel
The High-Level Macro Read
$1,500 / quarter
Month-to-Month Flexibility
- Includes one comprehensive, 15-to-20 page quarterly strategic briefing mapping your chosen sector's macro shifts.
- Tracks key competitor activities, retail shelf velocity movements, and emerging consumer ingredient trends.
Pre-paid Annual Commitment:
- •$5,100 / year
02 · Brand Sentinel Essential
Brand Sentinel Essential
Continuous awareness of your market
$2,500 / month
Month-to-Month Flexibility
- Sentinel continuously watches your brand, your competitors, and your category.
- Competitor pricing, promotion, and stock moves tracked across core digital channels.
- A standard monthly summary of what changed and why it matters to your brand.
Pre-paid Annual Commitment, per brand per month:
- •1 to 2 brands: $2,100
- •3 to 5 brands: $1,932 (8% off the annual rate)
- •6+ brands: $1,785 (15% off the annual rate)
★ Recommended Portfolio Partner
03 · Brand Sentinel Pro
Brand Sentinel Pro
Watches, alerts, recommends. Every day.
$3,000 / month
Month-to-Month Flexibility
- Daily monitoring of your brand plus up to five active market competitors.
- Unlimited 24/7 conversational access to your Zena Chat Strategy Twin.
- Proactive daily Burst Alerts sent straight to your leadership team.
- A monthly human-reviewed Sentinel Read and full access to the Recommendation Ledger.
Pre-paid Annual Commitment, per brand per month:
- •1 to 2 brands: $2,500
- •3 to 5 brands: $2,250 (10% off the annual rate)
- •6+ brands: $2,000 (20% off the annual rate)
Need an exhaustive, single-issue strategic investigation for board reviews or portfolio acquisitions?
Contact an Operator for a Custom Decision Brief.
Side by side
The ladder, at a glance.
| Comparison | Category Sentinel | Brand Sentinel Essential | Brand Sentinel Pro |
|---|---|---|---|
| Cadence | Quarterly | Continuous tracking of your market | Daily monitoring, alerts & recommendations |
| Price | $1,500 / quarter | $2,500 / month | $3,000 / month |
| Best annual price | $5,100 / year | $1,785 / brand / month at 6+ brands | $2,000 / brand / month at 6+ brands |
| Zena access | No | No | Yes, unlimited 24/7 |
| Sentinel Read | Quarterly strategic briefing | Standard monthly summary | Monthly human-reviewed Sentinel Read |
| Burst Alerts | No | No | Yes, proactive and daily |
| Commitment | Quarterly or annual plan | Month to month | Month to month or annual portfolio commitment |