For people who run brands
Better decisionsbuild better brands.
Sentinel watches the world around your brand. Zena understands what it means for you. You decide what to do next.
Sentinel
Your brand’s early warning system.
It watches your category, your competitors and your brand, and flags what matters.
Every claim carries a source count and a label, measured or estimated.
Zena
Your brand’s analyst and strategist.
She learns your brand, reads what Sentinel finds through your positioning and objectives, and recommends what to consider next.
Generic AI knows the world. Zena knows your brand.
You
Decide what to do next.
See earlier.Understand better.Act decisively.
Sample. From a real read. Client name withheld.
Sentinel Read
A beauty brand · August 2026
2 objectives at risk
of 4 on the scorecard
Grow Amazon to a top-5 brand
At riskHold a top-two rank at two national retailers
At riskGrow the new line beyond the core line
On trackBuild a cult following, not paid reach
On track
The signal worth your attention
Winning where discovery is social. Invisible where purchase intent is highest.
Signal A · Social-channel over-index
26%
Estimated · New-line share of social-shop sales
Versus under 10% on DTC. Genuine pull when discovery is social and frictionless.
Signal B · Amazon catalog gap
Zero
Measured · New-line SKUs in the August snapshot
Every sampled in-stock listing is a core-line SKU. The line with momentum is absent from the biggest channel.
Neither number is surprising on its own. Together they name one move that advances two objectives at once.
Do this now · three moves, in urgency order
- 1
Restock the highest-velocity SKU and set an inventory buffer policy.
Supply chain · This week
- 2
Get the new line onto Amazon, cross-merchandised to the core listings.
Ecommerce · Before the fall window closes
- 3
Decide the new retail door: near-term priority or a deliberate pass.
Leadership · Before the October window
From a real Sentinel Read. Client name withheld. The structure, the numbers and the judgment are unchanged.
01
Flags which of your objectives are at risk.
02
Shows the specific signals and why they connect.
03
Recommends what to do, in urgency order, with an owner.
In this read: 176 sources, 24 relevant.
The rhythm.
- Category Sentinel Read
- Quarterly
- Where the whole category is moving.
- Brand Sentinel Read
- Monthly, Brand Sentinel clients
- What changed around your brand, and what to do.
- Burst Alert
- The day it happens, Brand Sentinel clients
- Something important that should not wait.
- Decision Brief
- When you need one
- A single big question, investigated in depth.
Zena Chat is available 24/7 to every Brand Sentinel client.
Start here
Start with a Category Sentinel Read.
Where the whole category is moving, every quarter. Read it in an hour.
Fifteen to twenty pages. $1,500 per quarter or $5,100 per year.
Facial Skincare
Claims and ingredient pressure, clinical evidence standards, retailer shelf dynamics, and where consumer expectations are moving.
$1,500/quarter · $5,100/year
Get this read →OTC & Consumer Self-Care
Regulatory shifts, private-label pressure, occasion-based demand, and the moves that change what shoppers reach for.
$1,500/quarter · $5,100/year
Get this read →Vitamins, Supplements & Consumer Wellness
Ingredient science, claims scrutiny, trust signals, and the convergence between supplements and everyday wellness.
$1,500/quarter · $5,100/year
Get this read →Hair & Scalp Care
Ingredient restrictions, texture and occasion segmentation, premiumization at the shelf, and challenger growth patterns.
$1,500/quarter · $5,100/year
Get this read →Hydration & Functional Beverages
Clean-label pressure, functional ingredient claims, channel shifts, and the battle between premium and mass hydration.
$1,500/quarter · $5,100/year
Get this read →Ready to put Sentinel and Zena on your own brand? Brand Sentinel is $3,000 per brand per month, month to month, or $2,500 to $2,000 per brand on an annual plan by portfolio size.
The point of all of it
Give your best people more time for their best work.
Zena does the grunt work behind the decision, so your team spends its time thinking, creating, deciding and building.
Stay closer to consumers.Stay ahead of competitors.Build stronger brands.
People accountable for brand performance.
Built by brand people.For brand people.
Brandtuit was created by people who have built, run, advised and invested in consumer facing brands.
Reviewed by operators who ran Advil, Centrum and ChapStick.
About Brandtuit →Which brand should Sentinel watch first?
Name one brand and its competitors. Start with one. Expand when it earns it.